Lighthouse Privacy Policy

Last updated on March 10, 2017.

This Privacy Policy discloses the policies of Lighthouse AI, Inc. (“Lighthouse,” “we,” “our,” or “us”). By accessing or using Lighthouse’s website (, any of Lighthouse’s Cameras (“Camera”) or other hardware, mobile applications, and/or any of Lighthouse’s other online or mobile products (“Services”), you agree to Lighthouse’s Privacy Policy and that we may transfer and store your information in the United States. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, PLEASE DO NOT USE THE SERVICES. This Privacy Policy covers:

  1. The Information we Collect;
  2. How we Use the Information we Collect;
  3. Information Sharing and Disclosure;
  4. Online Analytics and Tailored Online Marketing
  5. Information Access and Retention;
  6. How we Protect Information;
  7. Communications Choices;
  8. Linked Sites and Marketing Content;
  9. Users from Outside the United States;
  10. Children;
  11. How to Contact Us;
  12. Your California Privacy Rights; and
  13. Changes to this Policy.

1. The Information we Collect.

How we collect and store information depends on the websites you visit, the activities in which you participate, and the Services you use. Several categories of information are collected from you, as described below.

Information You Provide

We may collect information about you during your use of the Services, including your name, username, password, email address, postal address, phone number, mobile phone number, payment information, device model and serial number, and other information you provide or post on our Services or allow us to access when you do certain things, such as:

  • Make a purchase;
  • Provide registration information and/or create an account;
  • Enter a sweepstakes or contest or register for a promotion;
  • Participate in our blogs or online forums;
  • Request certain features (e.g., newsletters, updates, and other products);
  • Download or use one of our mobile applications;
  • Contact customer support;
  • Apply for a job posting;
  • Connect with the Services or otherwise allow us to access certain information about you via a social networking service; or
  • Post user-generated content.

Please be careful and responsible whenever you are online. Should you choose to voluntarily disclose information through the Services, such as via our blogs or public forums, that information can be viewed publicly and can be collected and used by third parties without our knowledge and may result in unsolicited messages from other individuals or third parties.

Automatically-Collected Information

When you use the Services, there is some information that we collect automatically, as discussed in this section.

Device Usage and Analytics Information.

We may automatically collect certain information about the computer or devices (including mobile devices and Cameras) you use to access the Services. As described further below, we may use third party analytics providers and technologies, including cookies and similar tools, to assist in collecting this information.

  • Website Data.  When you use our websites, we may collect and analyze information such as your IP address, browser types, browser language, operating system, the state or country from which you accessed the Services, referring and exit pages and URLs, platform type, the number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the date and time you used the Services and upload or post content, error logs, and other similar information.
  • Mobile Device Data.  When you access the Services via a mobile device, we may collect information such as geolocation information (as described in the next section below), unique device identifiers (e.g., a UDID or IDFA on Apple devices like the iPhone, and iPad) and other information about your mobile phone or other mobile device(s), such as operating system, version, and time spent in different parts of our mobile app and other apps on your phone.
  • Desktop Software Applications. Our desktop software and cloud storage services may automatically send data about usage of the service or the software when it connects to the Internet. This information will include information about your computer such as operating system, technical specifications, IP address, and data related to your use of the service or the software on the computer, e.g., number of installs and downloads, screens visited, screen resolution selected, video recording mode, features used, and other similar information.  We monitor customer software usage to help us develop the design and layout of the desktop software and to improve the content to better match the interests of our users.
  • Video and Audio Data. As part of the Camera’s service, the Camera records video and audio from the Camera’s location, and streams it onto your mobile device via the Lighthouse app. All data files from your video and audio are only visible by you unless you explicitly provide permission for Lighthouse to review them. Lighthouse only streams audio to your device or stores audio in the cloud when an authorized user at your site explicitly grants permission via the app.
  • Camera Data.  When you use a Camera and our mobile apps, we collect certain analytics information about your use of these services (such as features, log files, and support requests and results). We collect and use most of this information solely in anonymous and aggregate form, but maintain log files in identifiable form for a period of time for troubleshooting and other purposes. This information helps us improve our products and services, troubleshoot bugs, and analyze device errors.
  • User Data. If you choose to invite additional users to use the Camera and our mobile apps, Lighthouse will not store these contacts in our app or database, nor will we send those contacts any communications, except transactional notifications such as upgrade requests, without their express permission.
  • Voice Search and Recordings. When you use Lighthouse’s voice search capabilities to ask questions of the app, we will not store any of the audio recordings in our database.  We use a third-party speech recognition voice service provider to assist in providing this service to you. We do not pass through any identifying information to this third-party.

Location Information.

When you install our mobile app, you will be asked to grant access to your mobile device’s geolocation data. If you grant such permission, we may collect information about your precise geolocation information (i.e., your real-time geographic location), and may use that information to customize the Services with location-based information and features. If you access the Services through a mobile device and you do not want your device to provide us with location-tracking information, you can refuse to grant access to the app; however, this will impact the features we can offer you.

Cookies and Other Electronic Technologies.

We use cookies and similar technologies, such as web beacons, to help us recognize you across different Services, improve your user experience, optimize our Services, increase security, analyze use and effectiveness of our Services, and serve and measure online marketing. Third parties may also place cookies and similar technologies on the Services. You can control cookies through your browser settings and other tools. For more information, including the types of cookies found on the Services, please read our Cookies Policy here. By accessing and using the Services, you consent to the placement of cookies and beacons in your browser and HTML-based emails in accordance with this Privacy Policy and our Cookie Policy.

We may also use local shared objects (also known as “Flash cookies”) to assist in delivering special content, such as video clips or animation. Flash cookies are stored on your device, but they are not managed through your web browser. Please see the Adobe website for comprehensive information on how to delete or disable Flash cookies.

Information from Third Parties

We may obtain additional information about you from third parties such as marketers, partners, researchers, and others. We may combine information that we collect from or about you with information we obtain about you from such third parties and affiliates and information derived from any other subscription, product, or service we provide. If you connect to a third party network, platform, app, or service through the Services, you are authorizing us to collect, store, and use in accordance with this Privacy Policy any and all information that you agreed the social network or other third party could provide to us based on your settings on the third party social network or platform. Your agreement takes place when you connect with the third party network, platform, or service via our Services, and/or when you connect with one of our applications through one of these services.

Anonymous or De-Identified Data

We may anonymize and/or de-identify information collected by the Services or via other means so that the information does not identify you. Our use and disclosure of aggregated and/or de-identified information is not subject to any restrictions under this Privacy Policy, and we may disclose it to others without limitation for any purpose.

2. How we Use the Information we Collect.

We use the information that we collect in order to:

  • Provide you with the services and products you have purchased or requested and send you information about your relationship or transactions with us;
  • Notify you about new features of the Services, special events, and send you newsletters;
  • Administer sweepstakes and contests;
  • Generate and review reports and data about our user base and Service usage patterns;
  • Analyze the accuracy, effectiveness, usability, or popularity of the Services;
  • Provide you with support and improve the content and features of the Services or develop new Services;
  • Personalize the content and marketing that you see on the Services;
  • Permit you to obtain materials that enable you to develop applications if you use our developer services;
  • Send you marketing emails about Lighthouse products, software updates, and third-party products, software, and services that we believe may be of interest to you;
  • Send you push notifications about Lighthouse products and third party products and applications that we believe may be of interest to you on your mobile device if you have given us permission to do so;
  • Update third party applications that you have downloaded to your Camera;
  • Help prevent fraud and enforce the legal terms that govern your use of the Services; and
  • Administer and troubleshoot the Services.

3. Information sharing and disclosure.

We do not rent, sell, or share your information with third parties except as described in this Privacy Policy. We may share your information for the following purposes:

  • We may share your information with our service providers who use your information on our behalf to assist in business activities such as delivering certain features or services, order fulfillment, payment processing, marketing, and other similar services. These third parties are prohibited from using your personal information for promotional purposes.
  • If you choose to download or install third party apps, we may share your information with such third party apps to assist in providing the app. As explained in Section 8 below, any information collected by these third party apps is subject to their privacy policies.
  • When you sign up to participate in a contest or sweepstakes, your information may also be provided to our sweepstakes or contest marketers, operators, or sponsors and the use of that information will be also governed by those marketers’, operators’, or sponsors’ privacy policies or practices.
  • We may disclose your information when we believe in good faith that such disclosure is necessary in response to any subpoenas, court orders, or other legal process we receive, or to establish or exercise our legal rights or to defend against legal claims.
  • As we continue to develop our business, we may sell, buy, merge or partner with other companies or businesses, or sell some or all of our assets. In such transactions, user information may be among the transferred assets.
  • We may provide your identity and mobile device identifier to third party app store providers (e.g., Apple iTunes Store) to allow you to download our mobile apps.
  • When we otherwise have your permission.

4. Online Analytics and Tailored Marketing.

Online Analytics.

We may use third-party web analytics services on our Services, such as those of Google Analytics. These service providers use the sort of technology described in the Automatically-Collected Information section above to help us analyze how users use the Services, including by noting the third-party website from which you arrive. The information collected by the technology will be disclosed to or collected directly by these service providers, who use the information to evaluate your use of the Services. We also use Google Analytics for certain purposes related to online marketing, as described in the following section. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-Out Browser Add-on by clicking here.

Tailored Online Marketing.

Third parties whose products or services are accessible or marketed via the Services may also place cookies or other tracking technologies on your computer, mobile phone, or other device to collect information about your use of the Services in order to (i) inform, optimize, and serve marketing content based on past visits to our websites and other sites and (ii) report how our marketing content impressions, other uses of marketing services, and interactions with these marketing impressions and marketing services are related to visits to our websites. We also allow other third parties (e.g., ad networks and ad servers such as Google Analytics, DoubleClick and others) to serve tailored marketing to you on the Services, and to access their own cookies or other tracking technologies on your computer, mobile phone, or other device you use to access the Services. We neither have access to, nor does this Policy govern, the use of cookies or other tracking technologies that may be placed on your computer, mobile phone, or other device you use to access the Services by non-affiliated, third-party ad technology, ad servers, ad networks or any other non-affiliated third parties. Those parties that use these technologies may offer you a way to opt out of targeted marketing as described below. You may receive tailored marketing on your computer through a web browser. If you are interested in more information about tailored browser marketing and how you can generally control cookies from being put on your computer to deliver tailored marketing (i.e., not just for the Services), you may visit the Network Advertising Initiative’s Consumer Opt-Out Link and/or the Digital Advertising Alliance’s Consumer Opt-Out Link to opt-out of receiving tailored marketing from companies that participate in those programs. To opt out of Google Analytics for Display Advertising or customize Google Display Network ads, you can visit the Google Ads Settings page. Please note that to the extent marketing technology is integrated into the Services, you may still receive marketing content even if you opt-out of tailored marketing. In that case, the marketing content will just not be tailored to your interests. Also, we do not control any of the above opt-out links and are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.

When using a mobile application you may also receive tailored in-application marketing content. Each operating system, iOS for Apple devices, Android for Android devices and Windows for Microsoft devices provides its own instructions on how to prevent the delivery of tailored in-application marketing content. You may review the support materials and/or the privacy settings for the respective operating systems in order to opt-out of tailored in-application marketing. For any other devices and/or operating systems, please visit the privacy settings for the applicable device or contact the applicable platform operator.

California Do Not Track Disclosure.

We are committed to providing you with meaningful choices about the information collected on our Services for third party purposes, and that is why we provide above the NAI “Consumer Opt-out” link, DAA opt-out link, and Google opt-out link. However, we do not recognize or respond to browser-initiated Do Not Track signals, as the Internet industry is currently still working on Do Not Track standards, implementations and solutions.

5. Information Access and Retention.

You may email us to correct or change any information by using the contact information below in Section 11.

We will retain your personal information for as long as your account is active or as needed to provide you with the Services or any information you have requested. If you wish to cancel your account or request that we no longer use your information, contact us using the information below. After you cancel your account, we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. Your audio and video recordings expire after 30 days, and, after that date, are permanently inaccessible to you, Lighthouse, or any third party.

6. How we Protect Information.

We have put in place appropriate physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, to maintain data security, and to use correctly the information we collect online. These safeguards vary based on the sensitivity of the information that we collect and store.

Although we take appropriate measures to safeguard against unauthorized disclosures of information, we cannot assure you that personal information that we collect will never be disclosed in a manner that is inconsistent with this Privacy Policy.

7. Communication Choices.

Information collected by Lighthouse is used for the purposes set forth in this Privacy Policy, and is subject to the choices discussed throughout this Privacy Policy. You will also have the ability to “opt-out” or unsubscribe from any Lighthouse marketing communications via email or mail at any time using the contact information below. Lighthouse also provides opt-out information in all marketing communications via an “unsubscribe” link in communication emails, which directly unsubscribes you from any further communication from Lighthouse. Please note that it may take us some time to process your requests consistent with applicable law. Note that you do not have the ability to opt-out of non-marketing communications that Lighthouse sends if you are a registered user of our Services or if you have engaged in transactions with us.

8. Third Party and Marketing Content.

The Services may contain links to third-party websites. We are not responsible for the privacy practices or the content of those third-party websites.

We also have relationships with third-parties to provide content, products, services, and functionality through the Services (including third party applications that you download to your Camera). When you use any services provided by these third-party providers, the providers may collect information from and about you (this information is identified in the appstore for health, sleep, and fitness data), in which case the provider’s privacy policy (which may differ from this Privacy Policy) would apply. If you have any questions regarding the privacy policy of any of our providers, you should contact the provider directly for more information.

9. Users from Outside the United States.

Lighthouse operates primarily in the United States and as a result, the information we collect may be stored in the United States. By using the Services, you acknowledge and agree that your information may be transferred to, used, processed, or held by Lighthouse in the United States and in other countries, including countries outside of your country of residence and used for the purposes set out in this Privacy Policy. Please see below for further details about the transfer of your data to the United States.

If you are located outside the United States and provide personal data to us, Lighthouse may transfer your personal data to the United States and process it in the United States in accordance with this Privacy Policy. 

10. Children.

The Services are aimed at a general audience and are not directed to children under 13. Our data collection and use practices adhere to the United States Children’s Online Privacy Protection Act (COPPA). We will not knowingly collect personal information directly from children under 13 years old without parental consent. If we become aware that we have collected personal information directly from a child under 13 years old (without the necessary parental consent), we will delete the personal information provided by the child.

11. How to Contact Us.

If you have any questions, comments, or concerns regarding our Privacy Policy or practices, please send an email to

12. Your California Privacy Rights.

California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their personal information (if any) for their direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those parties. As explained above, Lighthouse does not share personal information with third parties for their own marketing purposes.

13. Changes to this Policy.

We reserve the right to change this Privacy Policy at any time to reflect changes in the law, our data collection and use practices, the features of our Services, or advances in technology. Please check this page periodically for changes. Your continued use of the Services following the posting of changes to this policy will mean you accept those changes. If we make any material changes to this Privacy Policy, we will post the updated Privacy Policy here and notify you by email or by means of a notice on our website prior to the changes becoming effective.